Santa Cruz Organic: Holiday Campaign (2024)
The Problem:
Santa Cruz Organic wanted a holiday campaign that highlighted its lemon and lime juices in a way that felt fresh, festive, and fun. The goal was to inspire consumers to use the products in party-ready recipes while giving the brand a colorful seasonal moment that broke away from traditional holiday tones.
The Solution:
I worked closely with the strategist, copywriter, and senior content creator to concept a campaign that celebrated the citrus products through playful, party-inspired visuals. Using moodboards, color exploration, and layout studies, we developed a bright look featuring pops of pink and green—a fresh twist on the brand palette that captured a lively, modern holiday vibe. Together with the content creator, we brought that vision to life through engaging imagery and design that positioned Santa Cruz Organic’s juices as the perfect mix for festive gatherings and fun seasonal moments.
From research, to moodboarding, to concepting, and lots of iterations…
A holiday campaign was born.
Photography by Emily Trescott
Recipe page for Website
Digital Banner
Recipe Video for Meta Ads
Creative Team
Creative Director: Bobby Pfeiffenberger
Copywriter: Chloe Collins
Senior Content Creator: Emily Trescott
My Role
As Concept Artist & Graphic Designer, I brought the vision to life through moodboards, concept development, and art direction alongside the Senior Content Creator. I finalized all digital assets, ensuring a cohesive and polished finish.