Santa Cruz Organic: Social
The Solution
To bridge that gap, our team focused on creating social posts that felt genuine and in-the-moment. I helped conceptualize and design visuals that reflected the brand’s laid-back, California roots while tapping into trending moments and cultural conversations. Through thoughtful design, quick-turn content creation, and a focus on storytelling, we brought Santa Cruz Organic’s personality to life across social platforms — making the brand feel approachable, current, and true to its organic spirit.
The Problem
Santa Cruz Organic wanted to bring their brand to life on social media in a more authentic, engaging way. Their challenge was finding a balance between maintaining their established brand identity and showing up organically in real time — connecting with audiences through timely trends and relatable, lifestyle-driven content.
Photography by Emily Trescott & Riley Peterson, Concepting & Art direction by me
Content Creation & Video editing by me
Concepting & Animation by me
Creative Team
Creative Director: Bobby Pfeiffenberger
Copywriter: Chloe Collins
Senior Content Creator: Emily Trescott
Production Assistant: Riley Peterson
My Role
I collaborated closely with the Social Strategy team, Copywriter, Creative Director, and Senior Content Creator to bring social calendars to life—from concepting to the final execution of graphics. I also created and edited UGC-style videos tailored to each post’s specific goal—whether it was driving engagement, building awareness, or highlighting a product—ensuring every piece of content felt authentic and on-brand.