UR Krushing it Brand Refresh (2024)
The Challenge:
R.W. Knudsen has the heritage and quality— but the vibe felt a little too old-school. The brand needed a fresh spark to connect with a younger crowd and stand out in the natural beverage world. The mission? Inject real energy and attitude. Something bold, modern, and totally unmissable.
The Outcome:
I teamed up with Bobby Pfeiffenberger, Ken Matsubara, and Emily Trescott to create the “UR Krushing It” campaign — a playful, punchy visual world full of color, confidence, and personality. We rolled it out across social, web, print, and digital, giving R.W. Knudsen a whole new voice that feels fun, current, and unapologetically alive.
Iteration, after iteration…
Brand guidelines
Meta Video
Homepage Banner Example
So. Many. Meta. Ads.
Programmatic Display Ads