R.W. Knudsen Social Calendar
To keep the UR Krushing campaign momentum going, collaborated closely with the social team on strategy and creative direction. Produced eye-catching,
on-brand graphics that drew attention while maintaining a cohesive campaign look and feel, seamlessly bridging creative vision with social execution.
Social-Forward Video Content Examples
Filmed and edited engaging, short-form video content with a user-generated content (UGC) style, optimized for social platforms.
From Concept to Real Life
Developed visual concepts and creative direction for photography, collaborating closely with Senior Content Creator Emily Trescot to bring ideas to life through styling, props, and shot composition. While I did not photograph the images myself, I shaped the vision and guided the creative execution of each shot.
Social Forward Influencer Campaign “Tomorrow Starts Tonight” Highlight
Collaborated with the social team on the Tomorrow Starts Tonight influencer campaign, contributing to the design and art direction of the media kit and packaging sent to creators. I crafted the visual and tactile experience of the kit, ensuring it reflected the brand’s vision and excited recipients. A highlight was seeing Olympic medalist Jade Carey open the R.W. Knudsen media kit box I designed, bringing the project to life in a memorable way.