New England Coffee:
Breakfast Blend Campaign (2023)
Billboards in Boston and New England Area
The Challenge:
For New England Coffee’s Breakfast Blend campaign, the goal was to remind people why this classic roast is their all-time favorite. We wanted to make it feel fresh, fun, and impossible to scroll past—a bold visual wake-up call that celebrated everyone’s
go-to morning cup.
The Outcome:
We leaned into the “breakfast” moment, bringing warmth and energy through bright yellows, playful illustrations, and sunny graphic elements radiating around the coffee cup. The result was a vibrant, feel-good campaign that captured the spirit of morning—bold, poppy, and full of caffeine-fueled optimism.
DOOH & Bus shelters in Boston and
New England Area
Digital Banners
One of the many animated videos
Creative Team
Creative Director: Bobby Pfeiffenberger
Producer: Barry Wolfhard
Production Assistant: Riley Peterson
Photography: Emily Trescott
Animator: Contractor Olly
My Role
Under Bobby’s creative direction, I helped bring this mini-campaign to life through color exploration and conceptual development. I crafted a playful, illustrative visual style that gave the campaign a bright, lively personality. I collaborated closely with the animator, providing assets and storyboards
to guide how the graphics would appear in motion. I created and finalized all digital and print deliverables—handling the process from start to finish.