New England Coffee:
Single-Serve Campaign (2024)
The Challenge:
New England Coffee wanted to showcase its new compostable single-serve cups, made entirely from mesh, while communicating the eco-friendly story visually. The goal: make sustainability feel bold, clear, and engaging.
The Outcome:
We explored ideas and landed on a bright, eye-catching green palette, paired with a playful “new bug” motif. Close-up textures of the cups highlighted the innovative material, making the compostable nature immediately visible. The design system carried across digital and social assets, creating a cohesive, modern look that clearly communicated sustainability while keeping the brand fun and approachable.
“Fresh Mesh” New Bug Logo
DOOH, Bus Shelters, and Billboards throughout
New England
Digital Banners & Meta Ads
Interactive Website: https://fresh-mesh.com/
Meta Animated Video (Only concepted,
Animated by Riley Peterson)
Creative Team
Executive Creative Director: Ken Matsubara
Creative Director: Bobby Pfeiffenberger
Copywriter: Chloe Collins
Video Animator: Riley Peterson
Photography: Emily Trescott
My Role
Under the creative direction of Bobby, I helped bring the Fresh Mesh campaign to life through thoughtful exploration and concept development. I designed the “Fresh Mesh” logo bug and established the campaign’s visual language through color, composition, and layout, bringing a cohesive and energetic identity to life across digital and print.