New England Coffee: Social (22’—25’)
Creative Team
Director of Social: Alexander Becker
Social Strategy: Andrew Mickintosh, Stanzi Littlefield, & Emily Hoffman
Creative Director: Bobby Pfeiffenberger
Copywriter: Chloe Collins
Senior Content Creator/Photography: Emily Trescott
Production Assistant: Riley Peterson
My Role
I collaborated closely with the social strategy and creative teams to develop graphics, some animations, and some edited video content for a variety of concepts. I also helped conceptualize visual directions for both video and photography projects. Under the guidance of Bobby, I ensured that all deliverables aligned with brand standards and supported the overarching social strategy.
Social extension to overall brand:
Working closely with the content creation team, social team, social strategy, and copywriters, we brought each campaign to life across New England Coffee’s social platforms. Every post mirrored the voice, tone, and visual energy of the larger campaigns—keeping the brand consistent, bold, and engaging. From playful product moments to seasonal storytelling, we crafted
a feed that felt vibrant, cohesive, and undeniably New England Coffee.
Organic Social & Graphics
Photography by Emily Trescott that I did Art Direction for via concepulization
Animated & Illustrated Videos for Social