Saco & Biddeford Savings (2025)
“Mondo-rito” 15 Second Spot
“Training Wheels” 15 Second Spot
“Spoiling Alert” 15 Second Spot
Banners for Website from Ads
The Challenge:
Saco & Biddeford Savings Bank wanted to raise awareness that Discover AURA identity theft and financial fraud protection is now included with Mutual Checking and Mutual Interest Checking accounts. The challenge was to communicate a complex, often overlooked benefit in a way that felt approachable, engaging, and easy to understand—without relying on fear-based messaging or overly technical explanations.
The Outcome:
We brought the idea to life through relatable, detail-rich scenes that visually reinforced everyday moments where protection matters most. Under the creative direction of Matt Therrian and Kevin Moehlenkamp, and executive produced by Barry Wolford, I worked within the art department to build and style each environment. This included sourcing and creating all props, picking outfits, as well as designing custom prop assets such as computer screens, food items, and practical set details that grounded the story in realism. Together, these elements helped transform an abstract financial benefit into a tangible, human-centered campaign that clearly communicated added value and peace
of mind.