Usage Alerts (2025)
The Problem: Many customers struggle to understand and manage their electricity usage,
often leading to higher bills and wasted energy.
The Outcome: “Meet The Goggins!” showcases CMP’s free smart meter service, giving users personalized updates to track their energy consumption. By making electricity usage easy to understand, the campaign highlights how customers can make smarter choices and potentially lower their costs. I helped conceptualize the campaign alongside Creative Director Matt Therrien, collaborating with copywriter Chloe Collins and Head of Production Barry Wolfard. On set, I contributed to art direction by creating props and stylizing scenes under the guidance of the creative director.
Behind the scenes!
