Holiday Advent Calendar 2023
The Challenge:
In collaboration with Bobby Pfeiffenberger, Ken Matsubara, and Emily Trescott, we set out to create the 2023 Advent Calendar— a statement piece that turned tradition on its head. The goal: make something bold, loud, and full of personality—a design that demanded attention yet still felt unmistakably tied to coffee culture.
The Outcome:
I illustrated every element and designed the full packaging layout, experimenting with vibrant color, dynamic shapes, and unexpected compositions. The final look was playful, energetic, and unapologetically modern— a calendar people wanted to display, blending festive excitement with a confident, design-forward edge.
Creative Team:
Executive Creative Director: Ken Matsubara
Creative Director: Bobby Pfeiffenberger
Content Creator / Production: Emily Trescott
Photography: Riley Peterson
My Role:
I explored multiple concepts for the advent calendar through moodboarding and visual experimentation. After refining the strongest ideas, I illustrated and designed the final layout—ending up with the direction I illustrated and carried through to
final production.
